Saab is planning on letting buyers watch their cars get assembled at their Swedish plant via a webcam link, as the company seeks to move back to a more personalized buying process.
Buyers will be encouraged to have their cars custom built, rather than picking from the dealer’s existing inventory. Buyers will be alerted to significant moments of the assembly process, and can then watch footage of the car’s build. Customers will also be able to collect their car from the company’s factory in Trollhattan, Sweden.
Under Saab’s previous ownership, General Motors sought to move to a more volume based model of production that many felt watered down the legacy of the company.