Home / Auto News / News article: Toyota FT-86/FR-S Will be Badged as a Scion; Priced at $25,000 - AutoGuide.com News
 |  Oct 11 2010, 1:55 AM

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Toyota‘s FT-86 Concept will make it to market as a Scion in North America, likely sporting the name FR-S. According to a report by the Wall Street Journal, Toyota dealers were made aware of the decision by the corporate brass at a recent meeting in Las Vegas.

The decision help build-up the Scion brand, with a new flagship RWD model, however, it won’t help Toyota as it seeks to rebrand itself as a more youth-focused company. The other down-side of this revelation is news that the Scion FR-S could cost as much as $25,000 – significantly more than the $20,000 price tag originally promised.

According to other reports the Scion FR-S could get a 2.5-liter version of the Subaru boxer 4-cylinder in the U.S. while other markets are likely to get the 2.0-liter version.

The official reveal of the production model Scion FR-S is likely to occur at the 2011 New York Auto Show.

GALLERY:Toyota FT-86 Concept

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[Source: WSJ and Toyobaru.net]

  • r88

    I don’t know why the hell you bring-up stupid names that will never represent a car, and it won’t sell if it is under a scion badge as it will under a toyota, Ft-86 is the succesor of the old Corolla AE-86 or other names in japan the levin, trueno or the hachiroku. It’s the same as the ford mustang and chevy camaro they always was there and they have their history so do the ft-86, stopped a while but in japan it actualy stopped around the year 2001 but as a frontwheeler, just give this car the name of a corolla FT-86, you’ll see it will sell more then the Scion fr-s weird named car.

  • Stan

    Weird name…isn’t FRS the name of an energy drink?

    The pricing will put this in direct competition with the 2012 Hyundai Genesis Coupe 2.0T which will have 274 hp 269 tq and return 34mpg. Toyota better bring their A-game!

  • dc

    i was so excited for this car, but now that i see it is going to be sold under the scion tags im pretty sure im not even going to think twice about buying it now. scion is lame little wanna be ricer raceboys, i may get the subaru one, but what a horrible mistake selling as a scion

  • chad

    I have been following the return of the supra since it disappeared in 98. I was born and raised Toyota, and I get the marketing for scion, but the above comments says it all. The thought of this under a scion badge is heartbreaking. I will either be purchasing a used supra, or put posters all over my wall of the Lexus LF-A and take the bus to work, but very disappointed if the FT-86 falls under a scion badge.

  • SCIONICMAN

    JUST WAIT ALL YOU CRITICS OF SCION, YOU WILL WITH AWE EMBRACE AND LOVE SCION.YOU DON’T KNOW WHAT GREAT FUTURE LIES AHEAD OF SCION, JUST RIGHT NOW IF YOU READ AND FOLLOW YOUR CONSUMER REPORT, SCION LEADS IN PREDICTED RELIABILITY.

    GOD BLESS YOU ALL

  • NYSCIONGURU76

    lol Scionicman,

    Seriously what does it matter if it’s Sold under Scion OR Toyota name plate? It’s still a Toyota, no matter how you look at it. If you’re going to look at the BRZ, which is basically the same vehicle, same platform and engine, just a different body, it’s not going to matter all that much. Scion is not a wannabe ricer car. Scion is just a brand for younger buyers that gives you more standard features for less price than it’s competitors. What should matter is if it’s a superior vehicle or not. If you don’t drive it, you shouldn’t talk. You should have a more open mind. However I’m not big on the “FRS” badge, I have a lot of friends who are waiting for the car to come out. Great looks, a quality car, and great reliability. I ignore pricing reports until the car comes out.
    BTW Stan, the 2.0T Genesis Coupe has 210HP & 223TQ, but also has a curb weight of 3300lbs on average! The numbers you gave are for the 3.8L V6, which is NOT in the same price point. True the Genesis is a very nice performing vehicle. But if Toyota/Scion delivers on the final production, even if it has less HP, if it’s a better, lighter handling car, I’ll take it. Aside from the fact that it’s still a Toyota. It also won’t need premium gas. another plus for me.