Volkswagen Looking to Sell New U.S.-Market Sedan in China

Volkswagen Looking to Sell New U.S.-Market Sedan in China

Selling Chinese-made products in the U.S. is nothing new, but what about the other way around? According to Volkswagen‘s brand development boss Ulrich Hackenberg, the German automaker may bring its new Mid Size Sedan to China after it launches in the U.S.

But that doesn’t mean cars will be exported from the U.S. to China, rather, VW is looking at whether to expand production of the Passat replacement to China.

Set to go on sale in the U.S. in the second half of 2011, the $20,000 family car will change from the current Passat by offering a larger package with lower grade materials and that more affordable sticker price. Created specifically for the U.S. market, the new Mid Size Sedan (as its known) will replace the Passat, being larger, less premium and also less expensive.

A lower priced model (not to mention a larger one) is sure to sell better in China, where VW has high hopes of expanding its sales in order to become the world’s largest automaker. Volkswagen recently announced two new factories in China, which could be used to build the new car.

So far this year VW’s Chinese sale shave jumped 41 percent to 1.29 million units and VW hopes to keep the momentum up with plans of reaching 3 million vehicles sold in the world’s largest auto market within the next four year.

[Source: Automotive News]