2010 SEMA Show Preview: Audi to Toyota

2010 SEMA Show Preview: Audi to Toyota

Tomorrow will mark the start of the world’s largest aftermarket expo and with a revitalized auto industry and significant participation by the automakers at the 2010 SEMA Show, we thought an overview what to expect by the OEMs was in order.

FORD: Aiming to have the largest presence at the SEMA Show by far, the Blue Oval has already outlined 30 custom vehicles in several different groups. Not surprisingly Ford will display eight different Fiesta models, including an EcoBoost hatch making 350-hp. Of course, the revised 2011 Mustang will play a tremendous presence as well, with nine highly modified versions on display, including convertibles, 5.o-liter GT models and even a turbocharged V6. And let’s not forget the truck segment, with seven F-Series models set to debut, including several Super Duty trucks with themes ranging from off-road to street-rodder. And as usual, Ford will also show off several one-off creations, including special versions of its new 2011 Explorer, as well as one classy looking Lincoln MKX.

TOYOTA: Attempting to appeal to all aspects of its fan base, Toyota will display models ranging from it’s eco-friendly Yaris and Prius, to its mundane mid-size sedan Camry and Sienna, as well as its truck offerings like the Tacoma and 4Runner. The vehicles will be anything but tame, however, with Toyota already announcing full details on the 680-hp NASCAR-themed Camry and 505-hp Tacoma, sporting a supercharged version of the Tundra’s 5.7-liter V8. Plus, the Sienna will take “Swagger Wagon” theme to a whole new level, while the Yaris will be dressed up like a touring car racer.

HONDA: It wouldn’t be a SEMA Show without a bunch of hotted-up Hondas, and so we’re glad to see the Japanese automaker will once again be making a big splash at SEMA. This time, however, it will be different, with a long-list of CR-Z hybrids set to steal the show with designs that cater to a wide range of audiences.

SCION: Competing in the same youth-market as Honda at SEMA, is Scion. Toyota’s sub-brand will look to make a big impact with plenty of over-the-top creations, while they’ll also have on display numerous versions of the second-generation 2011 tC. Included in the list of tricked-out tCs are some very incredible creations ranging from a 350-hp Greddy turbocharged model, to one with a carbon fiber widebody.

AUDI: For the first time even, Audi will have an official presence at the SEMA Show and they also have plans to overshadow pretty much everyone with a 710-hp supercharged version of the new V10-powered R8 Spyder build by Stasis engineering. Other Audi models on display will include the TT-S Pikes Peak Autonomous race car and a selection of vehicles sporting the company’s in-house parts and accessories.

CHEVROLET: Along with several secret SEMA projects, Chevy has already announced a long list of tuner cars that will be on display at their booth, including several Camaros, a Corvette and a special Z71 off-road Silverado HD. Five of the Camaros will be SS models, built by Delta Tech Industries, Mummbles Marketing, Raging Bull Marketing, Revolution Styling, Street Concepts and All Star Performance. These will be joined by two V6 models including one by GM Addition and a turbocharged V6 model from Unrestricted Motorsports.

HYUNDAI: With a supercar-inspired Sonata, as well as a special tuned version of the Genesis Coupe 3.8 R-Spec, Hyundai will display three versions of its new Equus flagship luxury sedan including one by DUB, one by Rhys Millen Racing and a VIP-styled model by Mummbles Marketing boasting a turbocharged version of the car’s V8 making 450-hp.

Click here for an even more extensive overview of the 2010 SEMA Show.


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