2012 Volkswagen New Beetle Teased on Oprah

2012 Volkswagen New Beetle Teased on Oprah

After Oprah announced yesterday that everyone in the audience of her Favorite Things Part II episode would get a new 2012 Volkswagen New Beetle, we now have a teaser image of that car to share.

Looking a lot like the spy photos we’ve already seen no other details about the car have been provided. On the show, Oprah said she has seen the car, even though it’s not set to go into production for a while and won’t go on sale until the Fall of 2011.

It’s not yet clear if VW plans to continue its U.S. market strategy with the new New Beetle, by delivering the car as a less refined vehicle at a much lower price point – which is what Volkswagen is doing with the new Jetta and plans to do with its Passat replacement.

Oprah, who drives a New Beetle, gave away 275 versions of the car to those in the audience at her show.

VW has yet to even hint at what auto show the car will debut at, with Detroit a possibility and New York in April more likely. However, using Oprah to help promote the car, one has to think VW might choose Oprah’s local Chicago Auto Show in February for the debut.