Fiat 500 Prima Edizione Models Sell Out in Canada in 12 Hours

Fiat 500 Prima Edizione Models Sell Out in Canada in 12 Hours

Going, going, gone! If you waited to order a Special Edition Fiat 500 in Canada yesterday, you’re out of luck. This model is sold out – after just 12 hours!

Chrysler Canada offered the Fiat 500 Prima Edizione models to the public yesterday (November 23) at one minute after midnight, and were completely sold out in 12 hours. There were only 500 limited edition vehicles for sale, each with a unique numbered badge, and had to be secured with a $500 deposit.

“I don’t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadians would sell out this fast,” said Reid Bigland, President and CEO of Chrysler Canada. “Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that.”

Available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray), the  Fiat 500 Prima Edizione is offered with two equipment levels and come equipped with a 1.4-liter MultiAir engine and a manual five-speed transmission.

Production of the Fiat 500 starts in December and the lucky 500 who secured one of these models can pick it up at the Canadian Fiat dealerships in early 2011.

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