Ford has revealed that it currently has 15,000 pre-orders for the new crossover, with 3,000 retail orders, 7,500 orders from dealers and 4,500 from companies. Again, 15,000 units might not sound like much, but it exceeds initial orders for the Taurus and the much-hyped Fiesta – and Ford won’t even begin marketing the new car-based Explorer until January.
Better yet, Ford looks to cash-in on the Explorer with half of all pre-orders being for the top-trim Limited model, priced at $40,000. On top of that, two-thirds are opting for 4WD, half are adding in Navigation and a full 87 percent are ordering their new 2011 Explorer with Ford’s MyFord Touch infotainment system.
The Explorer’s name is certainly helping it gain initial sales, while the fact that a new Explorer is long overdue has led to a strong demand by current owners in need of a replacement vehicle.
Ford’s launch of the new Explorer couldn’t come at a better time either, with a resurgence of interest in the large SUV/crossover segment that has seen a full 25 percent growth in the segment in the third quarter, and the utility vehicle segment now representing one-third of all vehicle sales in the U.S.
GALLERY: 2011 Ford Explorer
[Source: The Detroit News]