According to a recent press release from Ford Motor Company; the 2011 Super Duty is currently accounting for 50 percent of total heavy-duty pickup sales in the United States.
Given quality and reliability issues in the past, this represents a major gain, especially in a market segment that, despite doom and gloom over predicted high fuel prices, has grown by 17 percent since last year.
And a lot of that growth has apparently been due to the S-D’s 6.7-liter PowerStroke diesel engine. The first to be designed and engineered completely in-house by Ford, the PowerStroke churns out 400 horsepower and a stomping 800 ft-lbs of torque, making this rig one of the most capable in its class.
“As always, our goal is to better satisfy the needs of our customers,” said Doug Scott; current Group Marketing Manager for Ford Trucks. “Super Duty’s continued sales and share leadership is validation that whether those needs are capability, durability, quality, power, performance, fuel economy, technology or safety, we are succeeding.”
It’s also been interesting to note, that along with little brother F-150, the Super Duty enabled Ford’s entire F-series line to sell more than 400,000 units in 2010 – the first nameplate to top this ‘magic’ sales figure over the last 12 month period.