GM Marketing Boss Driving Chevy Volt 2,400 Miles from Detroit to LA Auto Show

GM Marketing Boss Driving Chevy Volt 2,400 Miles from Detroit to LA Auto Show

The one main flaw of electric cars is the range they are capable of. That, however, is not the case with the new Chevrolet Volt, using its sophisticated powertrain to cure “range anxiety” by using a gasoline engine for a total range of over 300 miles. And when that runs out? Just add more gas and the system will turn it into electricity to drive the wheels.

General Motors is eager to prove the Volt can be used in every day situations, and so to prove it the company’s VP of Marketing, Joel Ewanick, is embarking on a road trip that will take him from the General’s headquarters in Detroit, all the way to Los Angeles and the LA Auto Show.

“It’s a proof of concept for me,” said Ewanick, “We’re making history here with the Volt. I don’t think I would do this for just any car.”

“I want to help people understand it’s a real car, one that can be your only car.”

Leaving Detroit today, Ewanick and Voltec powertrain engineer Lane Rezek, will take five days to get to LA, covering 2,400 miles. “We’ve scheduled some dealer meetings, and we’ll visit some who don’t know we’re coming,” Ewanick said.

“We’re going to just wing it,” said Rezek. “We’re thinking Des Moines tonight.”

Those who want to follow along, can do so by signing up to the Chevy Volt Twitter Feed.

Official release after the jump:


Ewanick Begins Chevy Volt Road Trip to LA Auto Show

Marketing VP Says His Drive is to Help People Understand ‘It’s a Real Car’

DETROIT – Many automotive executives attending next week’s Los Angeles Auto Show will drive to the airport to catch a flight for Tinseltown. U.S. Marketing Vice President Joel Ewanick is driving past several airports and all the way to the show in a Chevrolet Volt electric car with extended range capability.

“We done a number of these kind of drives and I have missed every one of them for one reason or another,” he said Thursday. “I told my wife I wanted to be able to drive across country. It’s a proof of concept for me. We’re making history here with the Volt. I don’t think I would do this for just any car.”

The Volt, which gets 25 to 50 miles on a single electric charge before a gasoline-powered generator provides electricity to power the wheels for an additional 300 miles, begins production this month at the Detroit-Hamtramck Assembly Plant. California is one of the Volt launch markets, along with New York City and Austin, Texas.

“Some of the technology is so sophisticated,” Ewanick said. “I want to help people understand it’s a real car, one that can be your only car.”

Taking five days out of the office for the 2,400 mile trip wasn’t a hard decision. “We’ve scheduled some dealer meetings, and we’ll visit some who don’t know we’re coming,” Ewanick said. Getting public reaction to the Volt from chance encounters along the way is part of the fun, he said.

Ewanick is being accompanied by Lane Rezek, a Voltec powertrain development engineer, who brought along some testing equipment to get real-world data on the Volt’s 16kwh battery beyond the million miles of development driving already done. He wasn’t sure where their journey would lead before arriving in Los Angeles.

“We’re going to just wing it,” Rezek said. “We’re thinking Des Moines tonight.”

Follow the journey at and

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