Honda Cuts Insight Base Price By $1,600

Honda Cuts Insight Base Price By $1,600

Honda is cutting the base price of its slow-selling Insight hybrid by $1,600, and offering a base model that retails for $18,950, putting it $4,610 below the cheapest Toyota Prius.

Honda achieved the price cut by removing features like Bluetooth connectivity and a GPS navigation system, while using cheaper seat fabric and a two speaker stereo system. The base Insight will still feature stability control, keyless entry, power windows, automatic climate control and a tilt steering wheel.

While the Prius sells around 115,000 units per year, the Insight sells a dismal 17,000.

[Source: Automotive News]


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