Hyundai Elantra Teased Ahead of LA Auto Show Reveal

Hyundai Elantra Teased Ahead of LA Auto Show Reveal

Later this week Hyundai will be previewing its new Elantra model ahead of its LA Auto Show reveal, but the clever folks in Hyundai’s PR department have let slip little bit of the car’s sheetmetal before the unveiling. There’s little new here as we’ve already seen the Elantra not once, not twice, not three times, but at least four times before.

But hey, at least you ladies can get a good look Hyundai’s mid-west PR man Dan Bedore and his incredible acting skills. Step aside Brad Pitt.

The 2012 (2011?) Hyundai Elantra is set to become a major player in the compact sedan segment, and is expected to rival the new Focus and Cruze with a 40-mpg highway rating.

[Source: Hyundai’s Twitter Feed]

  • Dhelix

    Fantastic design concept but they can’t kid themselves and start pricing this similarly to the 2011 Chevrolet Cruze and 2012 Ford Focus and intend to win. The italicized “H” went from being a Honda wannabee to a reliable value option but with every step forward in terms of style and refinement they’re pricing it closer and closer to the other guys. The problem of course is that try as they might… they’re still seen as a cost-effective value brand. North Americans, like myself, are excited about the progress but not at the expense of value. We want a good value option and that’s Hyundai’s niche.

    When we see a new design we think… Wow… more style for our bucks, not, wow, I’d pay anything for that. All things being equal price-wise, you can bet we’ll go with the brand that seems the most impressive, upscale and, well, North American (or in some cases Euro) and at the moment that’s arguably Ford. They survived the recession with class and integrity and have been building quality high-tech products throughout. Along with Volkswagen they’ve carved out a nice slightly upscale image for themselves as of late and there are a lot of pretentious image-conscious people like myself (both here and in Europe) that are willing to go a bit more in debt to associate ourselves with a image of strength if the price is only a bit more than that of the “budget brand.”

    We’re buying a new car in 2011 and right now it’s looking like it’s going to come down to the 2011 Ford Fiesta, 2012 Ford Focus, 2011 Chevrolet Cruze, 2010 VW Golf, or this new Elantra. Make it easy on us Hyundai. Price this thing cheap like you used to.