With Toyota not involved in Formula 1 any more, the company is looking for ways to promote itself in racing, while using the experience to improve its road cars. Rumors of Lexus joining the DTM series in Europe never came to fruition – which makes sense as Lexus is promoting itself as a “green” brand in Europe, offering only hybrid models.
The latest report comes from Australia, where Lexus is apparently engaged in talks with the Australian V8 Supercars series. Lexus Australia boss Tony Cramb let slip that a “initial meeting” has occurred. Cramb downplayed the significant of the meeting, but did say that they’re looking at options.
The obvious choice or the series would be the V8-powered, rear-drive Lexus IS-F sports sedan.
It’s likely that the series is desperate to get increased involvement from other automakers, with only Ford and Holden currently competing.