In an effort to strengthen its premium Lincoln brand, Ford Motor Company has launched a new service initiative. Labeled the ‘Lincoln Complimentary Maintenance Program,’ it provides free servicing to customers who own 2011 model year or newer Lincoln vehicles. The program is designed to enhance the 50,000 mile, four-year bumper to bumper manufacturer’s warranty and includes complimentary oil changes, tire rotations and multi-point inspections for up to eight visits. It’s also transferable to the second owner of the vehicle.
“The Lincoln Complimentary Maintenance Program is just one example of Ford Motor Company’s commitment to elevating the Lincoln brand and experience,” said C.J. O’Donnell, Lincoln’s current Marketing Manager. It’ll be interesting to see what else is in store for Ford’s premium brand in North America.