Oprah’s annual “Favorite Things” episode, where the billionaire talk show personality gives audience members a series of lavish gifts, saw the unveiling of the silhouette of the 2012 Volkswagen Beetle, a first for the new car.
Oprah, who owns a current generation Beetle, contacted the automaker regarding a giveaway, and she was given a sneak peek of the unreleased car. The 2012 Beetle won’t be shown until next year after the Detroit Auto Show and winners will have to wait until late in 2011 to collect their cars.
The new Beetle’s design echoes the original Beetle much more closely, with a more aggressive, slanted roofline, rather than the 3 semi-circles look the current car trades on. Volkswagen CEO Jonathan Browning mentioned that the car would be given a sportier edge, with optional features like a sport suspension, sport seats and dual exhausts, while powerplants will include the cracking 2.0 Turbo 4-cylinder and torquey TDI diesel. Volkswagen is hoping to move away from the Beetle’s feminine image – and will ostensibly doing away with Barbie themed Beetles, like the one seen above.
Hit the jump to read the official press release
“The Oprah Winfrey Show” Reveals Silhouette of All-New 2012 Volkswagen Beetle
Oprah chooses All-New Beetle as one of her “Favorite Things”
HERNDON, Va. – Today on “The Oprah Winfrey Show,” Volkswagen revealed the design silhouette of its all-new 2012 Volkswagen Beetle, and then shocked her audience – by giving each of them a 2012 Volkswagen Beetle.
The all-new 2012 Volkswagen Beetle is an automotive icon, reinvented. The all-new, completely redesigned vehicle has been dramatically revolutionized by the same engineers and designers that brought the GTI and CC to life. After 12 years, the heart and soul of Volkswagen has evolved, exemplifying Volkswagen’s engineering excellence, power, styling and sophistication.
Oprah owns and drives a New Beetle and asked Volkswagen to help her recognize the time, talents and contributions of select viewers by giving them one of her favorite things, a Volkswagen Beetle. As one of the most iconic vehicles in America, everybody, including Oprah has a Volkswagen Beetle story and this reveal kicks off the next chapter of a great saga. Volkswagen is donating two hundred seventy-five 2012 Beetles plus applicable taxes and fees, to each member of today’s studio audience.
“Oprah Winfrey and the Volkswagen Beetle are two American icons, so when the “Oprah” show approached us with this incredible opportunity to share her Beetle experience with deserving viewers, we instantly wanted to be a part of it,” said Jonathan Browning, President and CEO, Volkswagen Group of America. “Our all-new 2012 Beetle exemplifies power, styling and sophistication, and is an automotive icon reinvented to create the new shape of performance.”
As revealed today, the new Beetle will feature a sportier, more aggressive stance, and features sleeker styling and a wealth of new technologies that provide a heightened driving experience. It is also customizable, with options that will offer the performance, styling, accessories and features that will appeal to everyone from the driving enthusiast to the driver motivated by value, excellent fuel economy and nostalgia.
The 2012 Beetle will be revealed in the spring of next year and will be available in showrooms next fall. U.S. pricing is not yet set, but with trim packages and unprecedented personalization and customization options, the Beetle will offer the performance, styling, accessories and features that will ensure there will be a Beetle everyone.
The new design lines draw upon the vehicle’s legacy, but the 2012 Beetle will be a true, performance driving machine perfected by German engineering, offering a wealth of technologies that will provide a heightened driving experience over the previous generation. The 2012 vehicle is sporty, aggressive and comes with Volkswagen’s carefree maintenance and known safety standards. The vehicle will offer dual exhaust, 19-inch wheels, sport seats and new, sleeker styling. New technologies, like Bluetooth, touch screen radio, branded audio speaker systems, navigation and unique ambient lighting provide a heightened driving experience.
See photos and video from today’s reveal on The Oprah Winfrey Show at media.vw.com.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at media.vw.com or www.volkwagengroupamerica.com to learn more.