40 MPG Subcompacts Not Such A Hit With Consumers

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40 MPG Subcompacts Not Such A Hit With Consumers
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For all the hype surrounding Ford‘s Fiesta subcompact, which is capable of hitting 40 mpg, it looks like subcompacts, especially those than can hit the vaunted number, aren’t selling all that well in the USA.

Even though gas prices will almost certainly hit $3 a gallon, customers are still gravitating towards compact cars, according to Cars.com’s David Thomas. This means vehicles like the Chevrolet Cruze and Hyundai Elantra are well positioned with their 40 mpg fuel economy numbers, spacious interior and premium features…but if gas prices keep going past $3 (and they almost certainly will) then the sub compact segment may see a resurgence, just like the summer of 2008 when gas was around $4.

The big winners in the segment are still the Nissan Versa and Honda Fit respectively, with the Versa enjoying a nearly 3,000 unit lead over the Fit in November. Hyundai’s Accent and the Fit are nearly neck and neck, while the Fiesta comes in at fourth place, but cars like the Chevrolet Aveo and Toyota Yaris are nipping at its heels, even with stale-dated designs and no 40 mpg capability. We think the significant delta in price between a bare bones Aveo and a more expensive Fiesta hatch may have something to do with this.

[Source: Kicking Tires]

  • Ted Wilke

    Well, duh. The cost of ownership for a subcompact isn’t that different from a compact, or even a midsize. And Americans are quote certain that, all else being equal, big vehicles are better than small ones.
    I can see the market for these subcompacts being good with young people in urban areas, but they will need money to buy them.