With the news today by rival Audi that it will once again advertise during the superbowl, BMW has announced it will return to the sporting advertising event, buying a spot for the first time in a decade.
BMW’s reason for returning to the high-profile event is reportedly due to an eagerness to promote a long list of all-new products with BMW North America claiming that between 2010 and 2011 a total of 60 percent of its inventory will be new vehicles. No doubt BMW is also feeling pressure from its competitors, including Audi, which will also run ads during this years Super Bowl, marking the fourth consecutive year it has done so.
The list of new vehicles BMW has or is about to introduce include the 5 Series, 6 Series Coupe and Convertible, the new X3 SUV and the ActiveE electric car. While BMW has yet to comment on how many sports it is purchasing, it’s likely at least one of them will feature the ActiveE, as the agency hired to create the Super Bowl ads (MDC Partners’ Kirshenbaum Bond Senecal & Partners) has also been hired by BMW to handle the ActiveE launch.
[Source: Automotive News]