These vehicles make-up about 7 percent of the market in Brazil. Fiat, which is the largest volume brand there, is now going to offer a sports version of its Strada pick-up truck called the Sporting.
Think of this as a Chevrolet El-Camino of sorts. The Strada Sporting is a sporty looking vehicle that is half car, half pick-up truck. However, unlike the El-Camino, the Strada Sporting is not likely to win many drag races, since it only has a 1.8-liter, 16-valve, four-cylinder engine that produces 130 hp when running on petrol, and 132 hp when running on ethanol. So power is not its main attraction, but its appearance is.
To differentiate it from its lesser versions, Fiat has given the Strada Sporting a new aero kit which includes a front spoiler, side skirts and wheel-arch extensions, all painted in body color. It also gets new 15-spoke, 16-inch rims to complete its sporty appearance.
Inside, you get leather wrapped steering wheel, leather wrapped hand-brake lever and a leather wrapped gear-shift knob. You also get unique seat trims, red seat belts, aluminum pedals and revised instrumentation.
All of these sporty accessories don’t come cheap though. Base price for the Sporting is equivalent to $27,400. But if you’re a young farmer, construction worker or delivery boy who wishes to stand out, this might be the truck you’ve been looking for.