2010 couldn’t have gone more right for Ford, and it probably couldn’t have been much worse for Toyota. As a result, the two automakers will swap positions in the U.S. sales race, with Ford moving into the No. 2 spot just behind General Motors.
Over the past year Ford has seen its market share jump from 15.3 percent to 16.4 percent while Toyota’s share of the important U.S. market has dropped to 15.2 percent amid recall woes. Toyota’s problems haven’t been helped by the fact that most of its vehicles are getting on in their product cycles.
The gain for Ford is the largest since the 1980s with the 2010 growth coming after similar success in 2009, marking the first time since 1993 that the Blue Oval has seen consecutive years of market share gain.
Ford’s success is due to numerous factors, including a long list of new products, some incredible marketing and the overall positive reaction the brand has had with consumers after it was the only U.S. automaker to fight through the recession without a bailout.
[Source: The Detroit News]