Honda Launches New Entry Level Li Nian S1 Model In China

Honda Launches New Entry Level Li Nian S1 Model In China

The importance of the Chinese market for car companies is growing at an astounding rate. Hoping to capitalize on this growth, Honda has launched a new sub-compact car at the 2010 China International Automobile Exhibition.

The new model is called the S1 and is launched under the Chinese market only brand of Li Nian, a brand formed by the alliance of Guangzhou Automobile Group and Honda Corporation. Think of Li Nian as the opposite of Acura, cars under this brand are targeted towards younger, first-time buyers.

Details are scarce on the S1, but it appears to be riding on the Honda City platform, and likely uses 1.3-liter and 1.5-liter petrol engines from Asian market Honda products.

Li Nian says the S1 is aimed towards younger buyers and, “adopts a powerful, energetic and outstanding design form.” Yes indeed, we’ll take your word for it.

No plans to bring this model to the North American market. Thank you Honda.

[Source: Carscoop]


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