The importance of the Chinese market for car companies is growing at an astounding rate. Hoping to capitalize on this growth, Honda has launched a new sub-compact car at the 2010 China International Automobile Exhibition.
The new model is called the S1 and is launched under the Chinese market only brand of Li Nian, a brand formed by the alliance of Guangzhou Automobile Group and Honda Corporation. Think of Li Nian as the opposite of Acura, cars under this brand are targeted towards younger, first-time buyers.
Details are scarce on the S1, but it appears to be riding on the Honda City platform, and likely uses 1.3-liter and 1.5-liter petrol engines from Asian market Honda products.
Li Nian says the S1 is aimed towards younger buyers and, “adopts a powerful, energetic and outstanding design form.” Yes indeed, we’ll take your word for it.
No plans to bring this model to the North American market. Thank you Honda.