It doesn’t take a genius to know that Honda‘s Odyssey is destined to be a brisk seller. As the undisputed king of the minivan segment, the Odyssey is still popular even with an onslaught of new competitors from Chrysler, Dodge, Kia and Toyota.
The rest of the lineup isn’t so hot. The Insight is being outsold by an 8-1 margin by its arch rival, the Toyota Prius, while the Crosstour’s projected 40,000 sales aren’t materializing, with the car selling closer to 20,000 units. The CR-Z also appears to have slowed after a promising start, although sports car sales are always dismal in the colder months.
Honda faces a predicament, since the rest of their lineup, like the Civic, Accord and CR-V are all fairly old, and due for replacement. But with only stagnant or unappealing products in the showroom, 2010 will be a dismal year for the big H. Hopefully the company can pull out of their nosedive, but their legendary maverick attitude (and accompanying arrogance that their way is the right way, market desires be damned) may see a number of lean years before their once faithful customers return.