Jaguar Planning Crossover Model

Jaguar Planning Crossover Model

With the recent reveal of the Range Rover Evoque and its excellent reception by the press, it comes as little surprise that sister-company Jaguar is also looking to expand into the crossover realm. That being said, it’s highly unlikely that Jaguar would produce an all-new platform for the vehicle and so it’s likely to share its underpinnings with the Evoque.

The final decision has yet to be made on the vehicle, but according to AutoCar, execs are preparing to green-light the project.

The decision to offer a Jaguar crossover would fit into Jaguar Land Rover’s new business strategy, and one that many luxury automakers are now following, to expand their product portfolios with more high-volume, low(er)-dollar cars in an effort to be more profitable and protect against future market instability.

In addition, Jaguar boss Adrian Hallmark told AutoCar that he wants to storied British brand to begin offering all-wheel drive vehicles in an effort to grow the brand in the North-Eastern United States and in parts of Europe.

[Source: AutoCar]