If you’re in Toronto and wanted to get into the holiday spirit, MINI Canada and their happy elves made the trip downtown to let people know they were in the giving mood. In fact, they still are, and want to give you one of three all-new gift-wrapped MINI Countryman models.
MINI and eight happy elves took to the streets of Toronto recently to make some new friends. This was done to promote MINI’s Facebook contest, where fans are invited to see how many friends they can virtually fit into the all-new MINI Countryman (coming to Canada in January 2011).
The contest runs until December 30th and the winner will be announced on January 12th.
“Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way,” said John Cappella, Director, MINI Canada. “That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy.”
If you didn’t get a chance to see the elves in action, you can see the pictures and video on MINI Canada’s Facebook page. If you want to enter the contest, visit www.facebook.com/MINI.canada.