Tata Nano A Sales Disaster In India

Tata Nano A Sales Disaster In India

Despite being hailed as the vehicle that would motorize a billion-strong economic powerhouse, the Tata Nano has turned out to be a spectacular flop, with November sales totalling just 509 units, from a peak of 9,000 units in July. For comparison, Mercedes-Benz cars, far beyond the reach of a majority of India’s population, regularly sells over 500 cars a month.

Quality problems have dogged the Nano, and are blamed for the disastrous sales decline. Numerous Nanos have gone up in flames, prompting Indian consumers to stay away for the $2,257 car. Despite the Nano’s troubles, parent company Tata motors has had a phenomenal financial year, with a 100-fold increase in profit and a share price increase of 78%.

[Source: Economic Times]

  • Andrea

    Remember when the American left-wing media was trumpeting this car and India for its “world advancement”, even trying to embarrass the American auto industry with its “bad strategy”? Well, looks like the rest of the auto world was right, the media wrong (like so many other times), and the Nano will go down as a blunder and not much else more. Not hard to make a cheap car with slave labor that does not meet any crash safety standards and burns up every few months.

    Where is the media now? Definitely do not see any ABS, CNN, MSNBC, or NYT types driving these things around…Hypocrites!

  • Subhash

    Hey, I think this is a very normal customer reaction. Whatever be the need or want, customer will just feel cheated when he is promised something at Rs. 1,00,000 and the salesman just says he need to shell out 1,50,000 even for the base variant. Now from your report, “Tata motors has had a phenomenal financial year, with a 100-fold increase in profit and a share price increase of 78%.” Are they really fooling the customers. Believe me, Tata can never be a Reliance, the way Reliance popularize mobile phone market in India with their aggressive pricing strategy.

  • manali

    getting a loan is a tough task. ahead.The Tatas with their latest scheme of getting a loan within 2 days with also an offer odf AMC @ 99/MONTH is amazing.the safety standards are upgraded & thus go get closer to your dream in a Nano way with a 4 yr warrantee………..

  • rocking

    Guysthe mnew TVC is amazing!!!!!!
    Check out on the click right away!!!!!