Silver better watch its back – black is right behind you and poised to overthrow you as the most popular car color, says the 2010 DuPont Global Automotive Color Popularity Report.
According to the study, silver and black are running a close race for the title of “world’s most popular car color.” The 58th Global Automotive Color Popularity Report includes automotive color popularity information and regional trends from 11 leading automotive regions of the world, and 2010 marks the first time trends from South Africa have been included.
There are two percentage points separating silver from black, while white and gray are tied for third place. Red, the only non-neutral color in the top five, moved up to take the fifth spot. The top 10 global vehicle colors are as follows:
1. Silver – 26 percent
2. Black/Black Effect – 24 percent
3. White/White Pearl and Gray – 16 percent each (tie)
5. Red – 6 percent
6. Blue – 5 percent
7. Brown/Beige – 3 percent
8. Green – 2 percent
9. Yellow/Gold – 1 percent
10. Others – <1 percent