Honda‘s previous Civic launches have seen the base models get the star-treatment right out of the gate, with performance and eco variants following later on. But this time will be different, as Honda plans to launch the regular Civic, Civic Si, Civic Hybrid and a natural gas powered Civic within weeks of each other.
The rapid launch is part of Honda’s marketing campaign based on Soichiro Honda’s phrase that there is “a Civic for everyone”. The new Civic’s introduction will be critical for Honda, as the Civic’s bread and butter car has had an exceptionally long product cycle, due to a sudden alteration of the Civic’s design after the start of the financial crisis in 2008.
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