Audi, BMW, Mercedes-Benz Ramp Up Production Amid Record Demand

Audi, BMW, Mercedes-Benz Ramp Up Production Amid Record Demand
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Surging demand and ambitious sales targets are causing BMW, Audi and Mercedes-Benz to expand factories in Europe and North America to simply keep up with production obligations.

China and America are leading the resurgence for the German automakers, with Audi planning to roll out 13 new or upgraded models in 2011 alone, in the hopes of topping its 2010 figure of 1.15 million units produced. Their 11.6 billion euro investment in manufacturing facilities over the next 4 years will ostensibly help them topple current segment leader BMW. Not to be outdone by either, Mercedes-Benz will invest 700 million euros in two plants in Europe, as well as an unspecified amount at their Alabama facility. Deliveries in 2011 will be “defined by production capabilities rather than demand,” Daimler CEO Dieter Zetsche told Automotive News. “That’s a good problem to have.”

[Source: Automotive News]