Home / Auto News / News article: China's BAIC in Bid to Buy Pininfarina - AutoGuide.com News
 |  Jan 03 2011, 12:31 PM

It has styled some of the most memorable cars in history, including scores of Ferraris, but more recently the famed design house Pininfarina, has fallen on hard times. It’s been up for sale for several months, though now, might have a potential buyer, in the shape of Bejing Automotive Industry Corp (BAIC).

Fueling the speculation that BAIC is in the process of a serious bid for Pininfarina, are quotes from a Chinese website (ee0.com) which said that an unnamed BAIC executive recently returned from Italy where he was in discussion with Pininfarina regarding collaboration on a new car based on the Saab 9-3.

BAIC currently owns the tooling, intellectual property and powertrain technology from the current Saab 9-3, which it purchased from General Motors and is already working on several new cars based on this platform, a new Pininfarina styled 9-3 could be one of them. If such a car does indeed materialize, it will probably make its debut at the 2011 Beijing Auto Show.

However, besides BAIC, that same media website (eeo.com), also reported that other Chinese firms, Anhui Jiangling and Brilliance, have also expressed interest in acquiring Pininfarina, along with India’s Mahindra and Canada’s Magna International. It’ll be interesting to see what happens.

[Source: Inside Line]