Mercury Name Disappears From Showrooms As Brand Officially Dies

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Mercury Name Disappears From Showrooms As Brand Officially Dies
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After 71 years of acting as Ford’s middle child, the final nail in the Mercury coffin was pounded in, as dealers removed all remnants of Mercury logos and signs from their dealerships, marking the end of the brand’s existence once and for all.

Mercury vehicles ended production in October, although a final order for government agencies continued to be produced. Although Mercury produced some iconic vehicles, such as the early sedans used in the hot-rodding community, and the Cougar muscle car, the brand became little more than cosmetically enhanced Ford products throughout the 1980’s and 1990’s, giving consumers scant reason to purchase a Mercury vehicle.

[Source: Detroit News]

  • Bryan

    One of Ford’s worst mistakes. Mercury had potential.

  • Dave

    I still think it’s a travesty that they let the brand die.The mustang platform could’ve been used for a cougar rebirth.Long live the Cyclone,Marauder,Cougar Eliminator,Comet!

  • JOHN

    THE VERY LAST MERCURY BUILT JANUARY 4TH 2011 AT 8 AM AND LOADED ON A TRANSPORTER FOR FLEET USE. LAST STUDEBAKER PRESERVED BY THE CORPORATION, LAST OLDSMOBILES PRESERVED BY GM, LAST PLYMOUTH PRESERVED BY COLLECTOR WHO WANTED THE LAST PLYMOUTH. SO WHERE IS THE FORD MUSEUM AND WHY DO WE SEE NEW FORD PRODUCTS TO VIEW FROM PAST YEARS AS HISTORICAL IMPORTANCE. AFTER 72 YEARS THE MERCURY BRAND DESERVED BETTER PRESERVATION BY FORD MOTOR COMPANY 1939-2010 — 21 MILLION CARS????