Having already announced almost an entirely new lineup of vehicles in 2010, Chrysler is planning to put the focus on accessories at the Detroit Auto Show next week.
Among the list of Moparized vehicles will be the new 2012 Fiat 500. Painted matte-black, the small Italian runabout gets a double blue stripe package, as well as chrome exterior accents including the exhaust tip, mirror covers, fuel door and grille surround. Other accessories include gloss black wheels, a strut tower brace, Katzkin leather interior (black with blue accents), as well as a carbon fiber ‘style’ shift knob and e-brake.
In addition to the Fiat 500, Mopar will also display versions of the Chrysler 200, Dodge Durango, the Ram Outdoorsman, Ram Runner the Jeep Wrangler Call of Duty: Black Ops Edition.
Having revamped its entire line of products, Chrysler is looking to attract more customers though in-house aftermarket accessories. “More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories,” said Pietro Gorlier, President and CEO of Mopar. “With our company’s launch of 16 new vehicles, Mopar is coming to the party with a truck-load of accessories that will fit a variety of lifestyles.”
Chrysler hasn’t confirmed if the Fiat Mopar accessories will be offered, but it’s likely.
Look for live photos with the kick-off of the Detroit Auto Show next Monday, January 10th. Until then, see AutoGuide’s 2011 Detroit Auto Show preview here.
GALLERY: Mopar-Equipped Fiat 500
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