When it comes to retaining customers, there’s some reason for domestic automakers to celebrate about 2010. According to a recent J.D. Power Customer Retention survey, a total of 69 percent of those who own a vehicle from one of the big three, said they’ll go back and buy domestic when the time comes to get a new car or truck.
The numbers for the year also represent a growth in conquesting sales from foreign automakers with 14 percent of vehicles traded in at of GM, Ford and Chrysler dealers being foreign brands. That number is up from just 10 percent in 2008.
Unfortunately for the big three, they still have a long way to go in competing with foreign automakers in customer retention. According to the same J.D. Power survey, a solid 90 percent of foreign brand owners say they’ll buy an import again.