Canadians get a raw deal when it comes to cars. Even though their dollar is worth a little bit more than the greenback (and is projected to rise in the near future) cars still cost about 30 percent more on average. Due to the discrepancy, it’s common for Canadians looking for luxury vehicles to buy their cars in the United States, and import them back to Canada, where savings can be in the thousands, despite importation fees and taxes.
Porsche cars have been a popular choice for importation, due to the significant delta between USA and Canadian pricing. A base Boxster, for example, cost about $46,000 in the USA, while the Canadian MSRP was $58,000. The difference in higher end vehicles, like the 911 GT3 or 911 Turbo S was even higher, edging closer to a $20,000 gap.
Porsche Canada has responded by cutting the MSRP of its cars closer to USA prices. A Boxster now rings in just under $55,000, but still remains shy of the USA’s $47,600 sticker. Discounts remain similar for much of the range, but notably exceptions like the 911 Turbo S get a 5 figure discount.
Regardless, the price cuts don’t come close to bringing the prices to parity. With one-tenth the population, and different equipment requirements for such a small market, not to mention a small dealer network, the extra costs that can’t be amortized over a larger population are passed on to the consumer. Whether the discounts are deep enough to stop consumers from going over the border remains to be seen, but according to one dealer who AutoGuide spoke to before the discounts, the entire run of Cayennes has been sold out for the year, with Panameras moving briskly. Evidently, those with the means to buy a Porsche may not have the time to go through the hassles of importation to save an amount they consider inconsequential.