Although Volvo is traditionally associated with all things Swedish, but Volvo’s new chairman is hoping to put down serious roots in China as well.
“We are looking at a strategy of making China a second home market. Today we mainly only have one home market, in Sweden,” Volvo Cars China Chairman Freeman Shen said, in a report from Left Lane News.
According to Shen, Volvo will make certain products exclusively for the Chinese market and will not export Chinese made vehicles. While purists may recoil at the notion of Volvo being anything but Swedish, the reality is that Volvo is following the same strategy as companies like BMW and Audi which make China exclusive products (like long wheelbase versions of the 5-Series and A6) as they attempt to establish a strong presence in what is now the world’s biggest car market.
[Source: Left Lane News]