Volvo To Cut Lineup In Hopes Of Boosting Sales, V50 Slated To Die

1
Volvo To Cut Lineup In Hopes Of Boosting Sales, V50 Slated To Die
Share this Article

Volvo will reduce the number of models sold in the United States as part of their effort to bump up sales. While Volvo currently sells nine models in the United States, three of them are expected to be cut.

The first victim is expected to be the V50 wagon, a car well regarded by the automotive press but largely ignored by the buying public. Speaking to Automotive News, Volvo’s U.S. chief Doug Speck said that the S60 sedan and XC60 and XC90 crossovers will remain the focus of the brand. That leaves the C70 convertible, C30 small coupe, XC70 crossover, S40 compact sedan and S80 large sedan left as potential candidates for culling.

Volvo sells 50 percent fewer cars than it did at its peak in 2004. One dealer lamented the lack of green products as a major handicap, noting Volvo’s typical owner profile and their frequent association with environmental causes. “The very seriously lacking element in the United States is that we have exactly zero green products — no diesel, no hybrids, nothing,” said Kjell Bergh, a Minneapolis-area Volvo dealer.

[Source: Automotive News]

  • HunterW

    I think if the marketing was better on the cars they are cutting they would have such a better turn around, how often do you see a Volvo add? Not very often, in the car mags they do not get noticed they need to bump it up.