Fiat is hoping to eliminate haggling from the buying experience of the new 500 small car, in what the company claims is a bid to eliminate a stressful process for younger buyers.
Speaking to Automotive News, Fiat USA head Laura Sove stated that “The pricing is the pricing.” “The younger generation doesn’t haggle. They don’t feel comfortable with it. They hate the experience.”
Fiat dealers have been briefed on the regulations, including a ban on advertising cars below MSRP. Soave also noted the expected popularity of the automatic gearbox version, claiming that younger customers “never learned how to drive a manual and they have no interest in driving a manual.”
[Source: Automotive News]