Dodge To Abandon Cross-Hair Front End, Go For New Look

Dodge To Abandon Cross-Hair Front End, Go For New Look

Dodge‘s trademark cross-hair grille, the front end treatment that has been the hallmark of the brand’s styling for years, will become the sole domain of the Ram truck brand, as the Chrysler division moves toward a new look for future products.

“It takes time. We will evolve the products,” Ralph Gilles, CEO of Dodge and Chrysler’s design chief, told Automotive News. “We did as much as we could with the split cross-hair grille,” he said. “We had to be careful because the cooling work was pretty much done when we decided to rebrand the vehicles. That will continue evolving over time.”

No plans were divulged with regards to Dodge’s new look, but with cars like the new Charger leading the way, and attempting to target a different kind of buyer, perhaps a more mature look is in line for the brand as Chrysler moves upscale, and Dodge has been seperated from Ram Trucks, which understandably needs to project a macho image.

[Source: Automotive News]

  • john bobkins

    I understand it’s time to move on, and the link to Mitsubishi … but shouldn’t they come up with their own style instead of copying others?

  • rudindo

    i thimk its still better to keep the front


    look greater, meaner, intimidating, mischief and fast. 2011 front grill looks gay. dont fire out the one modify the front grill ,replace the one who engineer it, believe me.

  • Rober

    Dodge ruined the charger after the 72 design and it just got progressively worse each generation. I’m not a designer, but doesn’t the fact that the close tooriginal look of the camaro, mustang and their own challenger make sense for one of the most popular designs in automotive history? they could do a 4 and two door version as well. The newest version has the ass end of an original, and the from end of a ram truck..fugly!