Fiat Working On B-Segment Car To Slot Above 500, Made For North America

Fiat Working On B-Segment Car To Slot Above 500, Made For North America

While speaking to Motor Trend, Fiat USA head Laura Soave told the magazine that in addition to new variants of the Fiat 500, there will be a new subcompact car arriving sometime around 2013, with a focus on the needs of the United States market.

Soave did not specify what body styles would be offered, but it’s hard to imagine a car made for America that lacked a sedan model. Soave feels that with Fiat having such a long absence from the United States, the chance to craft a brand identity free of any preconceptions is there, and the company intends to capitalize on this. Soave also mentioned that a C-segment car (around the size of a Honda Civic) is the largest Fiat would ever go, since Chrysler, Dodge and Alfa Romeo will cover the larger ends of the market place.

[Source: Motor Trend]