Typically, a product is reviewed and rated by a publication, whose staff, after testing and evaluating, will give their opinion on it. However, some might consider this opinion biased, either due to the writer’s personal taste or due to advertising dollars.
Nissan‘s luxury division Infiniti is now taking a different approach to the norm, becoming the first company to let consumers rate and review its products. Visitors to www.InfinitiUSA.com can currently read over 900 reviews posted by Infiniti customers on its seven different vehicles, and the number of reviews will only grow with time.
“The Infiniti ownership experience extends well beyond the driving experience of our owners and into their lifestyle, which includes peer-to-peer and social media channels,” said Ben Poore, vice president, Infiniti Business Unit. He adds that this “sharing of experience” will benefit those who are considering buying an Infiniti.
Bazaarvoice, a social commerce solutions service, will be working with Infiniti in developing content for their new site. So if you want to listen to what Infiniti customers actually have to say about their car, check out the new site.