The last time the Jeep Grand Cherokee was sold in Japan, only 88 units found homes among Japanese buyers. After a hiatus for 2010, Chrysler is re-introducing the SUV on March 12, and is ambitiously targeting sales of between 500 and 1,000 units.
Chrysler sold a high of 15,000 vehicles in 1996, but sold only 2,350 last year. Chrysler’s top selling vehicle in Japan remains the Jeep Compass, with 760 units sold in 2010. The Chrysler 200 and 300 are both slated to arrive by 2013, although both cars, like the Grand Cherokee, seem more suited for North American, rather than Japanese tastes.
[Source: Automotive News]