Although Lexus managed to snatch the U.S. luxury car sales crown away from its German rivals for the 11th straight year in 2010, the company is off to a slow start, already being outpaced by BMW and Mercedes-Benz.
While Lexus sales are down 17 percent, Mercedes-Benz is up 11 percent and BMW is up by 21 percent. Lexus managed to hold off the two brands last year, but a new BMW X3 and Mercedes C-Class will allow them to make up the difference with the two new models, which represent volume leaders for the brands.
Analysts cite large incentives at the end of 2010 as a possible reason for Lexus’ strong finish. Similarly, a drop off in sales due to the lack of incentive spending on 2011 could be a corrective force for BMW and Mercedes’ sales figures.
[Source: Automotive News]