British comedian Sascha Baron Cohen’s character Bruno was a hilarious satire of how seriously the fashion world takes itself (among many other, more lurid themes), and we hope that Mercedes-Benz‘s latest foray into the world of fashion is taking a similar swipe. Probably not.
The Mercedes-Benz Fashion Force has outfitted a CLS63 AMG, in a police-car-style livery and sent it to drive around New York, to look for the chic and beautiful, and offer them rides to the destination of their choice. Passengers will also have the chance for individual photo opportunities, and invites to fashion shows.
“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”
Whatever. Since AutoGuide staff members like to wear the finest garments from Marshall’s, TJ Maxx and other exclusive retailers, we’ll stick to doing burnouts in inappropriate places rather than preen in overly expensive duds. That is what’s in style for Fall/Winter 2011, isn’t it?