You won’t want to take a bathroom break during this commercial. Honda has revolutionized the way we watch commercials, whether they be on TV, mobile phone or the Internet by combining iPhone Apps and traditional advertisements.
To help launch the revised Honda Jazz (Fit in the U.S.), the automaker has created a new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in their new TV advert “This Unpredictable Life”. Once the character has been captured, just drop them into your phone (pretty much how you’d use a PS3 Move or Nintendo wii motion-controller).
This is the first time screen-hopping technology is being used in a commercial. To play along, you can download the app, called “Honda Jazz – This Unpredictable Life” for free from Apple’s iTunes Store. After you’ve downloaded the app, just watch the commercial on your TV, PC or another iPhone. With it, you can collect up to four characters and three mystery objects. You can even interact with the animated stars of the film and bring them to life on your cell phone.
The commercial will be playing in the UK, so If you’ve downloaded the app, let us know how you like it in the comment section below and see