Now that Lotus is under the tutelage of Danny Bahar, the company is trying to revamp the Evora, a car many enthusiasts forgot even existed.
Lotus’s “Porsche-killer” seats four (two adults and two man-children in the backseat) in the guise of a grand tourer, but sales in North America have been sluggish, to say the least.
In accordance with Lotus’s recent deluge of concept cars, the Evora will be brought into line with a new front face and other styling treatments, and to keep current with the competition it will have a new, more refined interior, more suited to grand touring than its Elise and Exige counterparts.
Lotus design chief Donato Coco (formerly of Ferrari) says the traditional Lotus mouth is “too weak” for a car capable of great speeds: “Even many economy cars look more aggresssive,” he says. Will this translate to greater sales? At $73,500 for the base model, will the revamped Evora capture the hearts of iconoclastic-minded North Americans? Only time and a press release will tell.