Home / Auto News / News article: Volkswagen Super Bowl Ads Use The Force, Insect Imagery - AutoGuide.com News
 |  Feb 03 2011, 5:30 PM

With two new major debuts in 2011, Volkswagen is hoping to raise their profile in the United States with a coupe Super Bowl commercials that show off their new Passat and give a hint at what the 2012 Beetle will look like when it bows at the end of the year.

The Passat spot evokes some iconic music from Star Wars, as well as a cute youngster running around in a Darth Vader get-up, attempting to use “The Force” on a variety of household objects. Unsuccessful, he tries his luck with the family car, a 2012 Passat, only to find out he’s in for a surprise.

The ad for the Beetle is a little more literal, showing a CGI-rendered beetle (as in, the insect) tearing through a dirt path. Ostensibly, this is supposed to mimic the sportier Beetle due in time for 2012.

Hit the jump to see Volkswagen’s commercials for the Superbowl


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