The money spent on that Super Bowl ad was well worth it. Now, Chrysler is running with the success of the ad that featured Eminem, and their Imported from Detroit merchandise line is sporting a new logo.
The line of products is adorned with the new logo that the company says “represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, Born of Fire.” You can pick up these limited edition pieces from the collection that will be added throughout the year on www.chrysler.com. And not only will you look good in your purchase, it’ll make you feel good too – a portion of the proceeds from these sales will be donated to the Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, The Marshall Mathers Foundation and Think Detroit PAL.
“The Chrysler brand, the company and its employees have adopted the principle that failure is not an option – this merchandise reflects that spirit and attitude,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. “We hope that by partnering with these charitable organizations people will be encouraged to wear their ‘Imported from Detroit’ merchandise proudly knowing that a portion of the proceeds will go to programs and initiatives that contribute to the fundamental development of the children of Detroit and the communities in which they reside.”
[Source: Chrysler Group LLC]