Ford‘s strategy involving smaller cars priced at a premium will become even more important if gasoline rises beyond $4 gallon, said Ford of the Americans President Mark Fields.
“There is a natural kind of water level that if a gallon of gas goes over, that may shift the market mentality,” Fields told Automotive News. “When it starts getting over $4 a gallon or gets to triple digits when you fill up your tank, that catches people’s attention.” Gasoline prices are currently at a national average of $3.55 per gallon, and global unrest means that they are likely to keep rising.
The Focus in particular represents Ford’s new premium small car strategy, with high end models costing as much as $29,000, while still achieving 40 mpg on the highway. But with more than 80 percent of its parts shared in common with global variants (and expected worldwide sales of 2 million per year in 2012), the Focus could prove to be an extremely profitable car for the company.
[Source: Automotive News]