Ford Suing Nissan Over Brazilian Bikini Girl Commercial

Ford Suing Nissan Over Brazilian Bikini Girl Commercial

Taking shots at your competitors is nothing new in the advertising world, but North Americans generally see the kind of gentle ribbing that comes from restrictive libel laws and the preference for subtlety over braggadocio.

Not so in Brazil, where Nissan ran a campaign for their Tiida small car (aka the Versa on our shores) that featured actors imitating rappers and dancing with bikini-clad video girls in front of a Ford Focus. The message of the ad was that Ford was overcharging customers (due to the $1,800 delta in price between the Focus and Tiida) and their lavish lifestyles were funded by the extra cash.

Ford took issue with the gratuitous nature of the commercial and has decided to sue. We don’t know whether their argument will hold up in a Brazilian court of law, but we sure appreciate the video!

[Source: Reuters]

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  • Gary

    Hum, all I say is that Nissan is spending money showing how nice the Fiesta looks!

  • Jason

    I’m a huge fan of dancing Brazilian girls in bikinis, but this was a stupid move by Nissan. A quick trip to the dealer will easily show how the Focus is clearly worth $1800 more than the Tiida/Versa.