Ford’s Fuel Economy Plan Doesn’t Include Diesels, Global Products Boss Explains Why

Ford’s Fuel Economy Plan Doesn’t Include Diesels, Global Products Boss Explains Why

Despite plans by both Mazda and General Motors to bring diesel passenger cars to North America, Ford isn’t biting. The moves made by both automakers are partially in response to demand, but more importantly in response to increasingly strict CAFE standards that they need to meet.

According to Ford global product boss Derrick Kuzak, the automaker doesn’t need to sell diesels, (like the 65-mpg Fiesta EcoNetic offered in the U.K.), in the U.S. because of its EcoBoost gasoline engine technology.

“We could easily bring diesels to the U.S. market,” he said in an interview with Automotive News but, “We are not going to force it on customers.”

According to Kuzak, Ford’s fuel efficient powertrain plan is, “driven by affordability,” and at current fuel prices and the added cost of a diesel powertrain, he estimates it could take up to 10 years for customers to see the benefits of diesel.

While skyrocketing gas prices may change that, in the mean time Ford is committed to its EcoBoost plan of adding direct-injection and turbochargers to smaller engines to achieve fuel economy close to that found in modern diesels.

[Source: Automotive News]

  • B. Vance

    What? Not even the EcoBoost Fiesta will get anything close to 65-mpg.

  • Mike

    I drove a 1989 Ford Crown Victoria for 20 years. I got 35/24 mpg city/highway on a car with over 200,000 miles. I called Ford to ask if a diesel car would be available for me to buy and they said no, so I bought a VW Jetta TDI instead in order to get 38/45 mpg city/highway. I wanted to give my money to Ford and keep the dollars in the US but I could not because the decision makers at Ford think no one wants to buy diesel. This is short sighted and almost insulting to consumers who see the great fuel economy of diesel cars. It costs oil refiners more money and time to produce high quality gas so going diesel benefits consumers, refiners, and the environment, but Ford doesn’t get it.

  • bloggin

    Ford will be offering a new 1.0-liter EcoBoost engine.

    Below is from a April 23, 2010 article from autoblog.

    The new inline-three cylinder EcoBoost engine, on the other hand, has been confirmed for production.

    Ford has not said exactly when it will be built or which vehicle it will go into, but it does say the engine will have similar output to a 1.6-liter normally aspirated four. That means it will probably produce about 105-110 horsepower and go into the Fiesta. The triple has a cast iron block with cast aluminum cylinder head and oil sump. As an EcoBoost engine, it obviously also has direct injection and a turbocharger. Put this into a compact car like the Fiesta and it is expected to get a CO2 rating of less than 100 grams per kilometer, similar to what the European Fiesta Econetic achieves with a diesel engine. That means it will likely top 50 mpg combined on the EPA test cycles and, unlike the Econetic, this engine won’t require expensive diesel aftertreatment systems.

  • Greg S.

    I don’t quite understand why Kuzak inferred that the diesel powertrain would cost more. If you go to the Ford UK site and price an EcoNetic Fiesta it costs around $200 less than the Zetec S with the 1.6 liter gasoline engine. It gets over 50% better gas mileage and diesel gas is nowhere near 50% more than regular gas. The EcoNetic Fiesta is under $20,000 in the UK. If they could do that here I would be very interested in purchasing one. I do like the idea of the 1.0 liter turbo as well.

  • AndrewM

    Why do these guys think they are forcing it on their customers “We are not going to force it on customers.” I bet a great deal of people want diesels and the only affordable choice right now is VW.