Infiniti Aims to Double European Sales in 2011

Infiniti Aims to Double European Sales in 2011

Infiniti has only been in Europe since 2008, but the brand has big ambitions: it aims to double its sales by the end of this fiscal year.

In 2010 up until March 31st, Infiniti sold 4,500 cars. This isn’t even a drop in the bucket compared to the likes of Mercedes, Lexus, and Audi, the company’s closest competitors. BMW sold 10 times that amount in January alone. See what parent company Nissan is dealing with here?

To be fair, the luxury car market is hard to break into, and even harder to develop a reputation (some people in America still remember what “rocks and trees” is). So Infiniti plans to achieve this lofty goal by introducing new models such as the M sedan, pictured above, as well as diesel engines on the EX and FX crossovers. Infiniti will also ready a hybrid version of the M35 for both Europe and America.

The plan calls for 60 dealerships across Western Europe by the end of the year, an increase of 20. In Russia and the Ukraine, popular markets for luxury cars, Infiniti will add five more dealerships, bringing the total to 19.

And if Infiniti does intend to build the bizarre Etherea concept from Geneva, it won’t enter these new dealerships until 2013.

Remember, baby steps, Nissan—baby steps.

[Source: Automotive News via Carscoop]