Mini has released a few details on a new concept they have dubbed “Goodwood,” after the spiritual home of Rolls-Royce, the auto festival at the Goodwood Estate, and to British luxury in general.
The Goodwood concept will be the 21st-century version of the Radford Mini, a luxury, bespoke version aimed at the wealthier ends of the Chinese and Middle Eastern markets. With the Goodwood, Mini aims to pay tribute to legendary Rolls-Royce and Bentley coachbuilder Mulliner Park Ward and an era of handbuilt luxury, no matter how small the car.
Of course, it’s slightly easier to do so when both Rolls and Mini are owned by the same company (BMW). Look forward to this mini baller at Shanghai next month.