MINI Countryman Helps BMW Increase 2010 Profits

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MINI Countryman Helps BMW Increase 2010 Profits
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Purists may scoff at the 4-door MINI Countryman and its betrayal of “brand values”, but BMW’s bean counters are laughing all the way to the bank as the company credits the newest MINI with helping profits surge 15-fold in 2010. BMW’s net income was recorded at 3.23 billion euros in 2010, up from 210 million euros in 2009.

BMW also credited increased demand for the 5-Series, particularly in China, as well as the new X1 crossover. The launch of the re-designed X3 and 6-Series should help BMW deliver a record 1.5 million vehicles in 2011.

  • Jason M.

    So maybe they should make an EVEN bigger Mini to make EVEN more money. Ruining the brand.. that’s what I say.